Plano De Marketing

Kent Robbins of Ceda Realty, Plano, TX Uses New Technology to Generate Leads ...

Frisco, TX (PRWEB) June 22, 2011

Backed by his 25+ years as a graphic designer for print, video and web, Kent Robbins saw the progressive approach offered to agents in the newly formed Ceda Realty of Plano, TX, to push information on MLS listings to inquisitive prospects.

"Real estate consumers want easy access to information about property they are interested in purchasing. Real estate sellers want someone with the systems and tools that can provide those property details and follow up before leads become cold. That's where I and Ceda Realty come in", says Robbins.

Robbins' new listing in Frisco, TX is a 4 year old town home, built by DR Horton, in the upscale (yet affordable) urban community, Bella Casa. Situated just off the North Dallas Parkway and nestled in the immediate vicinity of numerous sports, dining, shopping and entertainment venue this 1,475 Sq Ft town home with two bedrooms, 2.5 baths, two living areas and an oversized 2-Car Garage is a prime selling opportunity. However, the old rules of sale do not apply anymore with the advent of iPads, smartphones and QR scanning technology.

In addition to blanketing the internet with photos of the town home on the standard MLS platform and extended network of internet display, Kent Robbins also posts photos and descriptions of each listing he takes on Craig's List, Backpage, Picassa and Flickr in addition to his company website and his own personal real estate blog, http://www.DallasPerspectives.com - and of course his Twitter, Linked In and YouTube accounts and his Facebook Fan Page, http://www.Facebook.com/KentRobbinsRealty .

But a new and exciting part of his marketing is the usage of QR Scan technology on his yard signs and marketing post cards and fliers.

All an interested buyer needs to do is download a QR code app onto his smartphone, such as the iPhone, and point it at one of Robbins' yard signs (or any other marketing piece he generated a QR code for) and they are instantly connected to a mobile webpage or even to a YouTube video of the property for their private research and information.

At the same time, Kent is alerted by a text message with the phone number and name of the person who just scanned the marketing material for more information and he can then easily offer more assistance and information by simply replying back with another text message. Thereby offering the prospect more privacy than ever, yet having the ability to more easily communite with them as they need assistance.

Como Desenvolver um Plano Estratégico de Content Marketing Mapping ...

No entanto (e como em qualquer iniciativa de Marketing), o sucesso do Content Marketing Mapping depende da estratégia de implementação, e tudo começa pelo desenvolvimento de um Plano Estratégico de Content Marketing Mapping.

Bem sei que já escrevi o White Paper “Content Marketing Mapping: O Que Necessita Saber Para Criar Conteúdos Que Vendem (B2B)”, mas não apresentei (pelo menos de modo suncinto e gráfico) o que está envolvido na estratégia de desenvolvimento de um Plano de Content Marketing Mapping.

E como o ser humano tem receio do que desconhece, partilho aqui o meu processo de desenvolvimento de um Plano Estratégico de Content Marketing Mapping.

Como começar?