Songs Of The 1960 S
Internet Lessons From 1960s Pirate Radio
The music industry has suffered more than most from the digital revolution. Not just because of high levels of piracy but also because it has struggled to find a business model that works.
But Steve Purdham, CEO of UK music streaming service we7, believes we have been here before: “If you go back to the end of the 1960s you had the pirate radio stations out in the middle of the North Sea, nobody was being paid and it took several years before equitable compensation rules came into play.”
History could repeat itself and, he says, musicians could start to really benefit from the Internet: “The good news is that the number of listeners that can be generated by streaming services can be measured in the trillions over time. Even small numbers multiplied by trillions is a big number.”
He was speaking as we7 announced new funding from rock musician Peter Gabriel, Eden Ventures, Qualcomm Incorporated (acting through its venture capital function) and Pentech Ventures. The undisclosed amount will be used to expand from its current U.K. base into, he hopes, four countries in Europe before Christmas. It is also intended to increase the number of staff from 28 to 50.
Since it launched five years ago, we7 has altered its strategy several times. “We’ve come to the realization that there are two groups of music listener: there’s the fanatic who loves to discover new music, build play-lists and invest a lot of time in their music. That’s who the subscription model of we7 and Spotify is aimed at, as is to some extent, Apple’s iCloud and Google Beta.
“But the vast majority of people just love to listen to music and to be entertained without having to make any real investment in time. That’s why we’re moving rapidly towards what we call ‘Personal Radio Plus’.”
This means we7 users choose an existing “radio station” or type in the name of an artist, song or genre. Software then selects complimentary tunes to create a playlist to match the listener’s taste from a library of over 7.5 million songs. Currently, we7 claims over three million unique monthly users in the UK for its service which is supported by advertising.
It now most closely resembles Pandora which has attracted 90 million registered listeners in the U.S.. Last week, it raised $235 million from its IPO although its shares, to put it kindly, have had a rough ride since .
In fact, the Pandora IPO is seen by some as the harbinger of a bursting technology bubble, mainly because it has not yet monetized its audience figures. It is not something we7 wants to copy: “We’ve held back a lot of our expansion until we could see the economics of ad-funded music and subscription music working together,” said Mr. Purdham.
Songs Of The 1960 S - News
But Steve Purdham, CEO of UK music streaming service we7, believes we have been here before: “If you go back to the end of the 1960s you had the pirate radio stations out in the middle of the North Sea, nobody was being paid and it took several years
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Best French Songs of the 1960s « Dan Vogue
The songs of my childhood. French music was still influential and very much enjoyed in ’60s South Vietnam. Songs from this era were ‘carried over’ to Melbourne by my family and were part of daily life for me growing up, it must have reminded my folks of happier times.
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